Nomination of candidates for delegates to Belarusian People’s Congress gets underway

The "Cornflower Land" project, being implemented in the Vitebsk region, will unite over 300 key tourist sites in the region. This was reported to a BELTA correspondent by the Department of Sports and Tourism of the Vitebsk Regional Executive Committee.

"Currently, the project is being implemented in twelve districts of the region, where about 150 cornflowers with QR codes are placed, i.e., at 150 tourist sites. When the 'Cornflower Land' initiative extends to the entire region, it will cover more than 300 sites," the department explained. "Additionally, within this project, we aim to develop a tourist brand, linking it with the cornflower, as we have been recognized at international exhibitions for years by the cornflowers attached to our clothing (such elements are mandatory in the style of our delegation). And we are promoting this style. It's a distinctive feature of the Vitebsk region."

Tourists have already appreciated the convenience of using cornflowers with QR codes, which, when scanned, provide information about the site and its history. The fact is that a person only needs to download the reading program. Users can scan and read information without an internet connection. This format is particularly popular with individual travelers.

Cornflower guides will soon develop and deploy information for districts that did not participate in the pilot "Cornflower Land" project, the implementation period of which is 2021-2023. "Placing the cornflowers is not a problem. The issue is to competently craft the text. It should not contain statistics, but artistically presented information that is interesting to the tourist. They won't stand and scroll. It should be: minimum text - maximum information. We will need to assist the districts in developing such information," the regional Department of Sports and Tourism noted.

"BELTA"