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At the international wholesale light industry goods exhibition-fair BTI-2025, the northern region was represented by several enterprises, including one of the country's leading textile manufacturers – OJSC "Vitebskiye Kovry".
The company's stand featured samples with classic motifs, collections made of polypropylene yarns, and a premium collection with 80% wool content.
The Vitebsk enterprise focused on several aspects: classic design, product uniqueness, and the people who create the high-quality product. The stand became a true gallery of craftsmanship, showcasing the best carpet samples and information about production leaders with golden hands.
– Behind every carpet lies the labor, talent, and many years of experience of our artisans, which was important to demonstrate, – clarified Anna Chadaeva, Deputy General Director for Commercial Affairs. – The "Vitebskiye Kovry" stand also included products from our factory in Brest. The stand's work was highly praised by exhibition visitors and industry experts. Potential foreign partners showed interest in the products. The successful completion of our participation was marked by a diploma – a worthy outcome and recognition of the quality of our products.
The business connections established during BTI-2025 will allow "Vitebskiye Kovry" to increase wholesale sales volumes and expand its supply geography in the future, including markets in the Middle East.
– We view participation in such projects as an opportunity to present our brand internationally, demonstrate generational continuity and high quality standards, and strengthen our positions and business relationships. It is an effective tool for direct promotion of goods in domestic and foreign markets, – emphasized Anna Chadaeva.
The manufacturer is already planning its international exhibition schedule for 2026, where it intends to make a strong statement.